"Rookie is an independent online magazine made by and for teenage girls.
It was created by Tavi Gevinson in 2011, when she was just fourteen
years old; today, about a third of the magazine's staff are teenage
writers, photographers, and illustrators.
Rookie launched in
September 2011; six days after its debut the site hit one million page
views. One year after that, the online publication reimagined itself in
deluxe print form with Rookie Yearbook One, an anthology of the
best features from the site's first nine months, plus a sticker sheet,
a flexidisc, and original artwork. Now, Rookie's sophomore year is
collected in Rookie Yearbook Two: a second anthology that's just as visually stunning as the first, and filled with even more content. Exclusive Rookie Yearbook Two
celebrity content will include contributions by Judy Blume, Grimes,
Lena Dunham, Mindy Kaling among others, making it a truly special
product.
Like the site itself, the Rookie yearbooks combine
personal essays by young girls; advice about style, sex, friends, and
school; fashion; gorgeous photo albums; humor and pathos - in other
words, everything a teenage girl thinks and cares about. Rookie Yearbook Two
collects interviews and contributions from notable adults including
Morrissey, Emma Watson, Molly Ringwald, Carrie Brownstein, the
astrophysicist Neil deGrasse Tyson, award-winning cartoonist Chris
Ware, and Museum of Jurassic Technology founder David Wilson.
On
its second birthday, Rookie averages more than 450,000 unique visitors,
and 1.2 million visits per month (and counting) with 205,000 Tumblr
followers. The Rookie yearbooks reach that audience and beyond,
spanning a diverse group who may have found Rookie Yearbook One
on the shelves of their local library or been given the book as a gift
from an adult who laments not having Rookie around when they were a
teenager."
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