View this post on Instagram Can’t get enough of this insane new book we just got in yesterday: American Advertising Cookbooks: How Corporations Taught Us To Love Bananas, Spam®, and Jell-O® by Christina Ward …
Reglar Wiglar #22
by Chris Auman
40pp, b&w, 5.5"x8.5"
Years ago former Chicago-based Chris Auman used to regularly drop of copies of his newsprint zine Reglar Wiglar at Quimby's for the free section, and it never failed to make me chuckle. I remember one time he printed a letter from some guy who was angry that he was being sent Reglar Wiglar in the mail, and he wished to be removed from the mailing list. The editorial response was a congratulations that this reader's letter was selected as letter of the month, so it got to be published, and the prize was a free subscription to Reglar Wiglar. Genius. Chris moved to Madison and went digital with his zine, but this new issue is the first print one in almost ten years. It is hilarious of course, and I think you'll agree: blowing his allowence on Space Invaders, analyzing which numbers are awesome, hungover poetry, why you should appreciate Flock of Seagulls, Donald Trump vs Metallica and more. -LM