Published on October 15, 2007
Published on October 5, 2007
Dear Target Demographic,
Sponsorships got you down? Lackluster branding no longer giving you the thrill it once did? Psyched to join the revolution . . . the shopping revolution? Did the murky stench of corporate advertising upset the partygoers at your last soiree? Confused about which big business best correlates with your lifestyle? Can’t get rid of those greasy stains since that last meeting with the major label A&R rep? Want to sell out, but not quite sure where to turn?
Well, the good people behind Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity can help: Just attend one of these focus groups now forming in your area, which just happens to be at The Hideout.
This event is not happening at Quimby’s but rather, Quimby’s will be selling Unmarketable at The Hideout (1354 W. Wabansia) during this event.
Authoress Anne Elizabeth Moore will read from Unmarketable. Opening acts Betsy Crane, Richard Fox, Mairead Case and others have some disgusting but strangely appealing offers you do NOT want to miss out on.
ACTUAL INFORMATION FROM THE BACK COVER of Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity:
“Cultural resistance” and “DIY” (do-it-yourself) now denote both a recognizable demographic to target and a strategic way for marketers to promote their products. As the endless pursuit of the youth market demands ever-edgier tactics, whole social networks, communal economies, and value systems are put in jeopardy. Unmarketable is both a powerful critique of corporate marketing’s appropriations of and alliances with the cultural underground and a highly entertaining depiction of the absurdity produced by our advertising-saturated, late-capitalist wonderland. A longtime member of the underground, Anne Elizabeth Moore traipses through this upset landscape, interviewing the perpetrators, the victims, and the not-so-innocent bystanders of phenomena both hilarious and troubling in order to examine the underground’s changing relationship to the commercialized world and its impact on activism and integrity.
For more info:
New Press, Unmarketable